With regard to the needs of individuals with visual impairments, the Americans with Disabilities Act requires that businesses and government provide a means for effective communication. According to Section 36.303, Title III of the ADA, "A public accommodation shall furnish appropriate auxiliary aids and services where necessary to ensure effective communication with individuals with disabilities." For the blind, "auxiliary aids" can often be written material in the form of braille. This is especially important for businesses that normally use printed materials for specialized information such as sales contracts or insurance policies. There are many instances when braille materials can improve communication for blind patrons. As an example, the U.S. Department of Justice, referring to the lodging industry and ADA compliance, reports on its website that it may be helpful to provide customers with a single package of relevant material in an alternate form such as Braille to include: registration instructions, room service menus, checkout instructions, and other helpful information. When dealing with customers with visual impairment, the goal of the ADA is to have businesses find practical ways to communicate.
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